NEED
To provide the company’s bottlers with pre-qualified leads for businesses
interested in offering Coca-Cola vending machine and beverages to their employees.
CHANNELNET SOLUTION
An online, interactive program that steps customers
through a self-qualification process. By answering targeted questions, customers
determine the best vending machine and beverage mix for their employees, then request
an appointment with a local bottler. Each request is appended with customer requirements
to help bottlers close the sale.